Daisy & Clay

Daisy & Clay is a handcrafted pottery studio specializing in creating beautiful ceramics and enjoyable pottery classes.

Service

Brand Design

Round white business sign with the words "Daisy & Clay" and a small graphic of three rings or loops in orange, beige, and blue, mounted on the exterior wall of a building next to a tree.
A white ceramic vase with a round body and narrow neck, placed on a soft fabric, with a large green cutout letter 'D' and a white flower with a black center over the image, creating a minimalist aesthetic.

Daisy & Clay was born from a desire to explore playful, organic branding rooted in nature and creativity. The vision was clear: a brand that felt soft and fun, yet grounded.

I brought this concept to life using a bubbly, rounded font that struck a balance between cheerful and earthy. Hand-drawn daisies were woven throughout the brand elements to create cohesion and charm, while rounded, organic shapes echoed the forms of clay and ceramics. The colour palette featured fresh pastels: yellows, pinks, and purples, balanced with deeper navy and earthy green tones to keep the overall feel approachable and grounded.

The result is a brand identity that feels light, joyful, and authentic. The brand is playful without being overly sweet, and natural without losing its spark.

A person holding a beige tote bag with a colorful floral and abstract pattern printed on it. The person is wearing a pinkish-beige top and beige pants, with a shelf and pottery in the background.
Logo for Daisy & Clay featuring abstract illustrations of three circles and the text 'DAISY & CLAY' in pastel colors.
A stylized, cartoon-like beige flower with six rounded petals and an orange center.
Stylized illustration of a flower with three rounded petals, a black center, and a small black flower in the middle, all designed with simple shapes and pastel colors.
Simple illustration of a beige five-petaled flower with an orange center.
Colorful text says 'Daisy & Clay' in pastel purple, green, and peach with small decorative asterisks in the middle of some letters.
A simple, abstract green star with a beige circle in the center.
The words 'Daisy & Clay' written in large, playful, pastel-colored bubble letters
A simple illustration of a five-petaled flower with light blue petals and a greenish center.
Abstract colorful rings in pastel shades of pink, orange, blue, and white on a white background.
A white card with pastel-colored graphics and text that reads "Daisy & Clay" on a soft fabric surface, with a dried twig above it.
A beige ceramic plate with the text 'Daisy & Clay' in dark blue letters, with two dried daisy flowers placed underneath the text.
Close-up image of a dark brown ceramic mug and a textured beige ceramic cup, with the words 'Daisy & Clay' written in the center in playful, rounded, lavender-colored font.

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