Daisy & Clay wanted a playful, organic, brand with pastel colours. We used a bubbly, rounded font that encapsulated a fun aesthetic while maintaining a natural and organic look. We included daisies through out the brand to tie the imagery back to the brand name and utilized earthy rounded shapes to replicate pottery. We wanted the brand to look fresh and fun with light pastel yellows, pinks and purples while including some earthy green tones and deep navy blues to balance the light colours in the palette.