Daisy & Clay

Daisy & Clay is a handcrafted pottery studio specializing in creating beautiful ceramics and enjoyable pottery classes.

Service

Brand Design

Round white business sign with the words "Daisy & Clay" and a small graphic of three rings or loops in orange, beige, and blue, mounted on the exterior wall of a building next to a tree.
A white ceramic vase with a round body and narrow neck, placed on a soft fabric, with a large green cutout letter 'D' and a white flower with a black center over the image, creating a minimalist aesthetic.

Daisy & Clay was born from a desire to explore playful, organic branding rooted in nature and creativity. The vision was clear: a brand that felt soft and fun, yet grounded.

I brought this concept to life using a bubbly, rounded font that struck a balance between cheerful and earthy. Hand-drawn daisies were woven throughout the brand elements to create cohesion and charm, while rounded, organic shapes echoed the forms of clay and ceramics. The colour palette featured fresh pastels—yellows, pinks, and purples—balanced with deeper navy and earthy green tones to keep the overall feel approachable and grounded.

The result is a brand identity that feels light, joyful, and authentic. The brand is playful without being overly sweet, and natural without losing its spark.

A person holding a beige tote bag with a colorful floral and abstract pattern printed on it. The person is wearing a pinkish-beige top and beige pants, with a shelf and pottery in the background.
Logo for Daisy & Clay featuring abstract illustrations of three circles and the text 'DAISY & CLAY' in pastel colors.
A stylized, cartoon-like beige flower with six rounded petals and an orange center.
Stylized illustration of a flower with three rounded petals, a black center, and a small black flower in the middle, all designed with simple shapes and pastel colors.
Simple illustration of a beige five-petaled flower with an orange center.
Colorful text says 'Daisy & Clay' in pastel purple, green, and peach with small decorative asterisks in the middle of some letters.
A simple, abstract green star with a beige circle in the center.
The words 'Daisy & Clay' written in large, playful, pastel-colored bubble letters
A simple illustration of a five-petaled flower with light blue petals and a greenish center.
Abstract colorful rings in pastel shades of pink, orange, blue, and white on a white background.
A white card with pastel-colored graphics and text that reads "Daisy & Clay" on a soft fabric surface, with a dried twig above it.
A beige ceramic plate with the text 'Daisy & Clay' in dark blue letters, with two dried daisy flowers placed underneath the text.
Close-up image of a dark brown ceramic mug and a textured beige ceramic cup, with the words 'Daisy & Clay' written in the center in playful, rounded, lavender-colored font.