Brilliant Minds Collaborative

Brilliant Minds Collaborative is a startup business founded by 3 elementary school teachers. The brand is focused on encouraging students to use their critical thinking skills to build stronger, deeper connections with others.

Service

Brand Design

A clipboard holding a white paper with the logo 'Brilliant Minds Collaborative' printed on it, a pair of glasses with black frames resting nearby on a beige surface.
A white tote bag hanging from a wooden coat rack, with the words "Brilliant Minds Collaborative" printed on it in colorful letters, next to a green houseplant.

The team behind Brilliant Minds Collaborative came to us with a clear mission: to create a brand that encourages students to engage in deeper, more thoughtful conversations. They wanted an identity that felt bright, playful, and youthful, while still resonating with their core audience of students in grades 3 to 8.

To bring their vision to life, we avoided overused symbols like brains and lightbulbs, and instead built the brand around a hand-drawn scribble from one of the founders, a visual metaphor for how busy, brilliant minds process connection and conversation in non-linear ways. We paired two contrasting fonts in the logo to strike a balance between fun and refinement, and selected a palette of bright, non-primary colours to give the brand energy without skewing too young.

Brilliant Minds Collaborative now has a visual identity that reflects the depth and creativity of their mission, one that speaks to both kids and educators, and lays a strong foundation as their business grows.

Logo for Brilliant Minds Collaborative featuring a tangled orange line above the text 'Brilliant Minds' with 'Brilliant' in blue and 'Minds' in orange, and 'Collaborative' in smaller light blue text.
A white booklet titled 'Brilliant Minds Collaborative' resting on beige fabric with a wheat stalk beside it.
A person holding a yellow water bottle with a logo that reads 'Brilliant Minds' and 'Collaboration' against a matching yellow background.
Waveform icon inside a circle with a black background, blue outline, and blue waveform symbol in the center.
Green spiral design on a black background.
Stylized infinity symbol with a soft pink and black design inside a round border
Orange spiral design on a black circular background.
A black and navy blue circular logo with a stylized wave-like symbol in the center.
Purple spiral design on a black background
A hand with pink painted nails and a denim sleeve holding a round sticker that reads "Brilliant Minds Collaborative" with a scribbled orange icon on a light gray background.
Text that reads "Brilliant Minds Collaborative" with a small orange doodle of a tangled ball of string beneath it, on a light background.
Close-up image of a plain, white textured wall with a rough, uneven surface.

“We are thrilled with the brand Megan has developed for our startup. We wanted playful yet professional. Working with Megan has inspired us to really ensure this business is a success. It has allowed us to create the design of our first 3 sellable products that we are so excited to launch. Megan even helped us with the product design, making our lives so much easier.”

- Beth Crew: Co-Founder of Brilliant Minds Collaborative